Increasing awareness and donors through compelling campaign.

Industry: Social services non-profit

As the best kept secret for social services in Chicagoland, JCFS wanted to increase awareness among potential donors. True Impact Partners developed an online advertising campaign elevating the social services company and engaging and inspiring the community.

Highlighting the donor

For over 150 years, JCFS has focused on meeting the individual needs of each child, teen, adult and family. While our donors might not use the services, they likely know someone that has. Our multi-pronged campaign highlighted the donor and their importance to the success of the organization, helping others, and lifting up their neighbor.

Services used:

Strategic development Media planning and buying Concept development Creative Copywriting Analytics Brand messaging and positioning

Tapping into heartstrings

With over 30 programs ranging from mental health to disabilities, we delivered multiple campaigns promoting each of their primary services. Interest, behavior, and demographic targeting provided strong engagement opportunities with our desired audiences.

Project features

Brand campaign and positioning
Customized targeting
Campaign optimization search with filtering
Static and animated ads

Exceeding benchmarks

Data-driven optimization of targeting and creative led to better performance every month with overall results exceeding industry benchmarks by over 100%. The campaign had 2.5 million impressions and over 40,000 clicks to their website.

Impact

Exceeded benchmarks by 100%
Increased awareness
Increased donors

What JCFS has to say about working with us

PAM AUSTIN

Senior Director of Marketing & Communications

“True Impact Partners focused on our business objectives and developed targeted campaigns ranging from creative to media to public relations. The creative content developed and messaging really spoke to our mission and audience. We used the messaging in other places to capitalize on the strong connection.”