Wanting to help schools address the pandemic’s impact on education, School Specialty engaged True Impact Partners to create a site that highlighted funding sources, expert insights and curriculum solutions. The site promoted specific programs and provided a guide to administrators on how best to leverage stimulus funds for grades K-12 to meet the challenge of unfinished learning.
From addressing learning loss to navigating emergency relief funding, the site provided valuable guidance to schools and further positioned School Specialty as the expert on all-things education.
The site’s welcoming look & feel allowed administrators and teachers to easily learn about core products provided by School Specialty - and how they could help move learning forward.
A persistent CTA to contact sales drove leads among schools and districts that are both existing partners for School Specialty and new partnership opportunities.
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“True Impact Partners provided a seamless experience with a tight timeline. Their team felt like an extension of our internal team—working side-by-side with our marketers, creatives, and technical teams. The sites have paid off short-term, fueling our sales funnel with quality leads.”
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“True Impact Partners was good at ensuring they met the priorities we defined. The team tackled the challenge of a big project with exceptional responsiveness and project management. Thanks to True Impact Partners’ high-quality work, the site’s traffic has increased, and so has user engagement.”
