Burns & Wilcox, one of the country’s largest specialty insurance companies, engaged True Impact Partners to redesign their enterprise websites for both US and Canada. With a rich navigation, intuitive design and sophisticated technical build, we promoted experts, solutions and presented a global brand with a local feel.
The intuitive mega-menu, robust search and filtering functionality allow users to quickly find the information they want, including national and local experts.
Visitors that are geo-enabled automatically see their local team, as well as each expert’s specialty and contact information. Personal Marketing pages drive leads to the experts based on their specialties.
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Burns & Wilcox publishes weekly articles exploring the latest industry trends. With each article, key pages throughout the site dynamically update promoting new content via a sophisticated tagging system for experts and insights.
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“TIP’s deep research-based approach to site design was equally impressive as the ability of their team to use those findings to create a unique, client-first design that has significantly improved our site’s performance. Because of our partnership, we are seeing significantly improved engagement, leading to significantly improved ROI.”
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“Thanks to the new site, visitors spend twice the time engaging with the content and meaningful engagements have increased by over 70%. True Impact Partners is very professional, understanding, collaborative and available. Their customer service is impressive.”
